Philanthropy Northwest Network Call: The Science of Persuasion and Social Movements
Friday, April 17, 2026 10:00am - 11:00am PDTAbout the event
The heart of every successful advocacy campaign and social movement is the act of persuasion — the ability to influence another person or group of people to change their beliefs or behaviors. By leveraging emotion, values, social identities and other elements of what the social sciences know about persuasion, we can move people to consider new ideas about an issue, change their minds and take action.
In this introductory conversation with RALLY Communications, you’ll see how the seven core principles of persuasion expand on what is already understood about effective communications and can help you more effectively make the case for your work. You’ll leave with practical tips for applying these persuasion principles to your foundation’s communications.
Speaker
Amy Clark
Director, Rally
A seasoned communications strategist, Amy brings her expertise in earned media, message development and digital campaigns to her work motivating people from all walks of life to care – and to take action. With a passion for authentic storytelling in her work supporting advocates for education equity, affordable housing, democracy and economic justice, Amy believes deeply that lasting change is possible when impacted people take the lead in advocating for their own futures. Amy sits on the board of Alliance for Education and is a ComNetwork Seattle LOCAL Leader.
Eligibility
These calls are open for anyone to join. You don’t have to be from a philanthropic organization or a member of Philanthropy Northwest, but please note these conversations are framed around philanthropy, and the role philanthropy might play around a particular issue.
Accessibility
Philanthropy Northwest strives to ensure that virtual programming is inclusive and accessible to everyone. If there is any accommodation that you may need provided, or barrier that may prevent you from fully participating in this event, please don’t hesitate to direct your requests to our programs team.
Related Events and Trainings
