Join us on June 6, for The ROI of CSR: Where to begin?, a joint meeting hosted by ACCP and Philanthropy Northwest.
Return on Investment (ROI) is a performance measure that typically compares the financial benefits that accrue from an investment, project, or program relative to the investment’s cost. It is widely used because of its versatility and simplicity.
There have been many studies over the past 15 years that have drawn correlation between a company’s investment in Corporate Responsibility (CR) and a company’s bottom line results. Project ROI: Defining the Competitive and Financial Advantages of Corporate Responsibility and Sustainability is a landmark research report that examined these studies. The conclusion? Corporate Responsibility provides tangible financial value to a company’s bottom line. The catch? In order for results to be realized, a company’s CSR program must be aligned with and support the company’s core business strategy.
In order for a CSR program to align with and support a company’s core business strategy, the CSR team must be aligned and integrated with key functions with profit, loss, and cost control responsibilities. In some companies that is already happening; in others, the process has not yet begun.
You’ll hear Steve Rochlin, Co-CEO of IO Sustainability and lead author of Project ROI, discuss the potential ROI that CSR can deliver and what you should be doing to future proof your CR programs. (Hint: one of the first steps is to work internally with other departments to build integration.) You’ll also hear from a panel of CSR executives that are working with other departments on CSR and gain insight from their hits and misses.
There will also be time for you to discuss what you are doing, what you need to do, and what you need to know.
- Members of ACCP or Philanthropy Northwest – Complimentary (please log-in to register or contact Anjana Pandey or Paul Kim if you need assistance)
- Non-members - $125
- Continental breakfast and lunch will be provided.