Hiring Organization Information
Across the state, Washington has more science, technology, engineering, math (STEM) and health care jobs than it can fill, yet our higher education system cannot keep up with the demand for skilled employees. The Washington State Opportunity Scholarship (WSOS) is a unique, public-private partnership designed to address our talent shortage. WSOS fuels the state’s economy by providing scholarships and a continuum of support services to low- and middle-income undergraduates who are pursuing high-demand STEM and health care degrees in Washington state.
Reporting to the External Affairs Director, the Marketing and Communications Manager is responsible for the planning and implementation of the organization’s marketing and communications strategy. As chief content strategist and story teller, the manager will be tasked with elevating the profile of WSOS by upholding brand standards, mission alignment and consistency across all channels. The manger will develop communications to our external partners and Scholars that inspire deeper engagement, commitment and buy-in to the WSOS mission.
- Competitive salary commensurate with experience within the range of $63,000 to $80,000.
- Health, dental, vision and prescription coverage; long-term disability, short-term disability and life insurance
- Paid time off (PTO) and holidays
- Matching 401(k)
How to Apply:
The position will remain open until filled. To apply, please send all of the following documents:
- Cover letter outlining your interest in the position
- Resume highlighting relevant aspects of your experience
- Personal diversity or equity statement (maximum of 300 words): The purpose of this statement is to identify candidates who have professional skills, experience and/or willingness to engage in activities that would enhance organizational and educational equity.
Please email the above to firstname.lastname@example.org
Equal employment opportunities and diverse staffing are fundamental principles of WSOS. To learn more about the Washington State Opportunity Scholarship, please visit www.waopportunityscholarship.org. People who have personal experience as a first-generation, under-resourced, or underrepresented student like the majority of those WSOS serves are especially encouraged to apply.
Key Responsibilities and Accountabilities:
- Manage organizational brand guidelines including the use of logo, colors, fonts and formatting. Create templates for staff use and manage organization’s photo portfolio.
- Design and oversee the production of printed collateral, reports and publications to ensure alignment with brand standards. Manage graphic designers, printers, photographers, videographers and additional vendors as needed.
- Write and curate mission-driven content, leveraging stories into multiple channels (print, digital and social) to engage audiences and impact private sector support.
- Drive messaging strategy across the organization including the development of speaking points and use of powerful data.
- Plan and oversee advertising and promotional activities including print, online and electronic media.
- Develop and direct the ongoing content and maintenance of the WSOS website and social media channels. Collaborate with staff and contractors on user interface and design of new website projects. Monitor website and social media analytics and work to elevate the profile of WSOS.
- Collaborate across departments to bring communications ideas to life by coaching staff in best practices, brand alignment and results-driven strategies.
- Planned growth may include supervisory responsibilities for this position including leading, empowering and mentoring a team of two communications officers by directing workflow and ensuring high quality work products.
Education and Experience
- Bachelor’s degree or equivalent experience and minimum five years of experience in marketing, communications or related field.
- Experience managing and supporting a team and/or overseeing the work of a contractor or other external partners.
- Demonstrate commitment to collaboration through active participation as a team member, focus on accomplishing team goals rather than a personal agenda and a willingness to contribute
- Provide evidence of a growth mindset through examples of taking initiative to expand knowledge and skills and regularly seeking feedback and coaching
- Show skills pertaining to developing and motivating others as shown by identifying positive attributes in others and concretely reinforcing them
- Demonstrate dedication to actions that promote social justice and racial equity
Preferred Qualifications, Knowledge, Skills, and Abilities:
- Designing and implementing effective marketing and communications strategy.
- Microsoft Office Suite, Adobe Creative Cloud, email marketing, Google analytics, Wordpress and social media
- Systems of power and oppression and how they impact the lived experience of students of color, first-generation college students and students from low-income families
- High-demand (leading or up-and-coming) industry sectors in the state of Washington, particularly those that leverage the advancement of STEM and health care
- Written communication and compelling story telling that speaks to multiple, diverse audiences including legislators, corporate partners and college students.
- Project management with an ability to execute multiple, simultaneous projects.
- Copywriting and editing for clarity and conciseness.
- Deliver excellent results through effective collaboration under tight deadlines.
- Thrive working independently and under supervision in an energetic, fast-paced team environment
- Balance competing priorities in a cross-functional workspace
Licenses, Certificates, and other requirements:
- Valid Washington state driver’s license or identification card
- Proof of a reliable means of transportation
- Must pass criminal background check
- Occasional lifting of up to 20 pounds; regular walking, sitting, bending, twisting, and reaching
- Completing work consistently on a personal computer
- Travel up to 5% of the time