News and Insights

We're pleased to bring you this ongoing series of conversations with philanthropy executives and thought leaders from across our region and around the country.

 

REI's Corporate Philanthropy Climbs to New Heights

11/30/2015

Nicole Neroulias Gupte, Communications Manager | Seattle-based retailer REI made national news this fall by announcing it would remain closed on Black Friday — one of the biggest shopping days of the year — while paying the co-op's 12,000 employees and encouraging its 5.5 million members to spend quality time outdoors instead. The #OptOutside campaign drew more than a million followers on social media, especially in Northwest, and inspired several other retailers to follow suit. The campaign also confirmed what Philanthropy Northwest has observed this year: REI is taking a more visible and innovative approach in its community engagement and corporate giving. more »