Philanthropy Northwest

Build. Connect. Inspire.

Howard Schultz and Starbucks Shine a Light on Veterans

Howard Schultz and Starbucks Shine a Light on Veterans

November 7, 2014

Veterans Day is November 11, and while each year, it is an occasion to reflect on our nation’s ongoing commitment to our men and women who serve, this year is a bit unusual: a major Northwest funder and Philanthropy Northwest member with a deep passion for veterans issues – Starbucks CEO Howard Schultz – is launching a multi-pronged philanthropic effort to raise awareness of and destigmatize veterans transitioning to civilian life.

First up is a book, released on November 4, “For Love of Country: What Our Veterans Can Teach Us about Citizenship, Heroism, and Sacrifice,” co-authored by Howard Schultz and Rajiv Chandrasekaran. 

As Schultz says, “I have found myself transfixed and humbled by the powerful accounts of service I have heard over the years, and believe that these stories needed to be shared with the rest of America.  The acts of uncommon valor in Afghanistan and Iraq and the vital contributions veterans make in their communities are now contained within the pages of our book For Love of Country. When service members leave the military and re-enter civilian life they carry with them skills, leadership and an eagerness to serve in their communities. They’ve stepped up. Now, it’s our turn to make sure they have the opportunity to contribute once they return home."

All proceeds from the book will flow through the Schultz Family Foundation to six veterans’ nonprofits; we’re very proud that our own Leslie Silverman, partner at The Giving Practice, has been helping Daniel Pitasky and his team at the foundation design that program. "Veterans don't need handouts," says Schultz, "they need a country that understands their service and their skills."

Schultz and Chandrasekaran are mounting a short series of events in support of the book, and will appear in Seattle on November 17 at Seattle Univeristy’s Pigott Auditorium in an event that is part of Town Hall’s Civics series.

Finally, Starbucks and HBO will be presenting The Concert For Valor, a major concert special on Veterans Day. It’s a free live concert that will be held on the Mall in Washington, D.C. and broadcast live on HBO.


Pierce County Funders Meeting: November 19

Census data from 2012 reveals veterans population of approximately 90,000 in Pierce County, Wash. Another 6,500 transitioned out of Joint Base Lewis McChord (JBLM) during 2013 and estimates for 2014 rise to 9,500. Add to the equation 14,000-15,000 who will be returning to Washington State annually through 2016, with a disproportionate percentage landing in Pierce County. Join us for a funders discussion about returning service members and their families at "Pierce County and the Impact of the Military Drawdown, a Pierce County Funders Meeting" on Wednesday, Nov.19, 2014 at 12:00 - 2:00 pm. at Foss Waterway Seaport.

Panelists include RJ Naugle, Schultz Family Foundation Program Officer - Onward Veterans, among others.

Please contact Lyn Hunter at with questions.