Simplifying Strategy: A Practical Toolkit for Corporate Societal Engagement

Publication date: 
November, 2015

CSR executives have difficult jobs. They are expected to be strategic, aligned with business priorities, and focused on results. Yet success often requires navigating ever-changing expectations and a maze of competing priorities.

This strategy toolkit, developed in partnership with CECP, identifies three tools for clarifying your strategy and transforming your portfolio.

  1. Intent Matrix: Helps you to develop a customized map of your business motivations (why you are doing CSR) and engagement approaches (how you are doing it).
  2. Issue Monitor: A dynamic and multi-dimensional process for prioritizing your issues.
  3. Impact Models: Four clear and distinct options for engaging your chosen issues.