News and Insights

REI's Corporate Philanthropy Climbs to New Heights

11/30/2015

Nicole Neroulias Gupte, Communications Manager | Seattle-based retailer REI made national news this fall by announcing it would remain closed on Black Friday — one of the biggest shopping days of the year — while paying the co-op's 12,000 employees and encouraging its 5.5 million members to spend quality time outdoors instead. The #OptOutside campaign drew more than a million followers on social media, especially in Northwest, and inspired several other retailers to follow suit. The campaign also confirmed what Philanthropy Northwest has observed this year: REI is taking a more visible and innovative approach in its community engagement and corporate giving. more »